“Dr Drug Rep” - url for NYT’s article
"Dr Drug Rep"
November 25, 2007
This article is by a psychiatrist who became a spokesperson for Wyeth’s anti-depressant drug Effexor XR. I found the comments about data-mining by pharmaceutical companies in tracking the medications that physicians prescribe so that reps. can hone their strategies to target specific physicians and psychiatrists with their sales-pitches enlightening. People in poor health, especially those suffering from depression, are unlikely to challenge their doctors as they just want to feel better.
